Case study · Events & Internal comms
Custom Brandlive sites so Mercado Libre teams can live events, talks and on-demand content with the brand's look and feel.
Brandlive is a video platform for companies: producing and hosting live streams, on-demand archives and fully custom destinations. Since 2025 we have designed, built and supported several sites for Mercado Libre — among them Meli Fintech, Meli Finance and Meli Retreat — each with its own identity, agenda, speakers, live stream and archive, so every audience finds everything in one place.
- Client
- Mercado Libre
- Industry
- E-commerce
- Year
- 2025 – present
Case study · Events & Internal comms
How do you turn internal events and leadership comms into destinations that look like Mercado Libre, stream live and stay online forever?
Mercado Libre needed sites of its own — not a generic player — where every team could follow the live stream, check the agenda, meet the speakers and come back to the on-demand content, with each unit's identity.
- Fully branded destinations, one per audience
- Live and on demand on the same site
- Recurring content: retreats, Q&As, kick offs and earnings
From a one-off stream to destinations lived live and revisited later.
Events with no home
Streams and recordings scattered around, with no place that looked like Meli.
Custom Brandlive sites
One destination per project: Fintech, Finance, Retreat and more.
The live stream is lost
Anyone who misses the start misses the conversation.
Live + on demand
Agenda, Watch and archive to revisit every session.
Comms that do not scale
Priorities, results and leadership stuck in scattered emails and calls.
Hubs that repeat every quarter
Q&A, Kick Off, Earning Call and GenAI Week on a single site.
- +6KLive attendees
- +45On-demand sessions
- +90KPlays
A hub per team: the retreat on stage and Fintech all year round.
On Meli Retreat the team joins each day's live stream, sees the line up, the speakers and the on-demand archive. Meli Fintech runs on a different beat: leadership Q&As, the quarterly Kick Off, Earning Call and GenAI Week — team priorities and challenges, in Spanish and Portuguese.
- Retreat: line up, speakers, live and on demand
- Fintech: Q&A, Kick Off, Earning Call and GenAI
- Meli identity on every destination, with ongoing support
