Case study · Incentives Platform
A commercial incentives platform that evolves with the business.
We designed and built a digital incentives platform for ADAMA Mexico's commercial strategy: it manages campaigns, records invoices, calculates targets and runs a rewards program for different profiles. As the program grew, we evolved it with new participant types, more complex commercial rules, process automation and security improvements to keep it scalable.
- Client
- Adama Mexico
- Industry
- Agrochemicals / Agribusiness
- Year
- 2024 – present
Case study · Incentives Platform
How do you centralize a commercial incentives program that keeps growing and getting more complex?
ADAMA needed to digitize the management of its program for distributors and growers, replacing manual processes with a platform able to scale.
- Multiple campaigns and commercial profiles
- Invoice upload and validation
- Automatic calculation of targets and multipliers
- Traceability of every operation
From manual processes to a modular platform that scales.
Manual management
Campaigns, invoices and targets tracked by hand.
Centralized platform
End-to-end campaign management and automatic calculation of points and multipliers by commercial tier.
Clunky invoice upload
Slow, error-prone recording and validation.
XML upload + async validation
Receipts using Mexico's standard XML, validated in the background.
A program that keeps growing
New profiles and increasingly complex commercial rules.
Modular architecture
New rules without touching existing campaigns, with extra security layers (reCAPTCHA, CSRF).